A KILLER PRESENTATION? WHAT MAKES Today's topic TO BRAIN COUPLING Storyteller and listener Sync up.
Bullet points activate: the language-processing center.
Stories activate: the whole brain (language, sensory, visual and motor).
Don’t just inform, instead inspire and activate.
TEDx 500 most popular, consist of 65% story telling. BRAIN Uri Hasson, Princeton Neuroscience Institute 2014 WORLD ZIGS, THEN ZAG 30 times more likely to recall the distinctive number.
89% of people use Powerpoint.
Harvard: "Not using Powerpoint makes you more knowledgeable and professional."
Harvard: “The next slide expectation." WHEN THE Von Restorff Effect, University of Berlin 1933 huk pls tws jrm bnm 153 fdy GENERATES VALUE The presentation of a product is as important as the product itself. EXPECTATION Brain Wansink, Cornell University 2006 $0,76 $0,53 $1,27 Taste: Okay Taste: Good Taste: Excellent FALLS ON DEAF EARS Only 10% of the information and the overall impression stick.
Too much information prevents the successful transmission of ideas.
TEDx 18-minute rule.
90% David Philips, Death by Powerpoint Bla bla bla
bla bla bla
bla bla bla
bla._ Bla & ART OF PRIMING One thing influences the perception of another thing.
Prisoners have 65% bigger chance of an early release after lunch USE THE David Eagleman, The Brain 2018 A KILLER PRESENTATION CREATIVE AGENCY Killer Presentations Amsterdam Consultancy
Concepting
Story Telling
Story Centered Design
Rich Media
Live Data Visualizing CONCEPTS KILLER What Makes a Killer Presentation: BAYER
GARDEN BAYER
GARDEN SBM
SBM
LIFE
SCIENCE
BAYER
GARDEN SBM
BAYER
SBM
LIFE
SCIENCE
SBM
DEVELOPMENT BAYER
GARDEN SBM
BAYER
RESEARCH &
DEVELOPMENT SBM
LIFE
SCIENCE
SBM
DEVELOPMENT BAYER
GARDEN SBM
BAYER
RESEARCH &
DEVELOPMENT SBM
LIFE
SCIENCE
SBM
DEVELOPMENT BAYER
GARDEN SBM
BAYER
RESEARCH &
DEVELOPMENT SBM
LIFE
SCIENCE
SBM
DEVELOPMENT Looking
At Us We all need to
pick up the gloves STORIES Brain to Brain Coupling
Storyteller and listener Sync up.
Stories activate: the whole brain (language, sensory, visual and motor). KILLER What Makes a Killer Presentation: Current World Population:
Necessity is the
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GRAPHICS KILLER What Makes a Killer Presentation: ENERGIE VERBRUIK
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BIJ VERWARMEN GASVERBRUIK & UITSTOOT GASVERBRUIK & UITSTOOT What creates market shifts? Disruption . The Forces of Technology Consumer
behaviour Convergence
across sectors The Forces of Disruption . What creates market shifts? Opportunities We turn Data into context . We provide deep ecosystem insights. Artificial Intelligence . Natural Language Processing and Final thought ARE NOT PRESENTATIONS HAND-OUTS Final thought INTRO AGENCY KILLER CONCEPTS SBM GOOI CONSULT CC KILLER STORIES FUTURE CROPS KILLER GRAPHICS SUSTAINABLES FINAL DELOITTE