A KILLER PRESENTATION? WHAT MAKES Today's topic Brain to brain TO BRAIN COUPLING Storyteller and listener Sync up.
Bullet points activate: the language-processing center.
Stories activate: the whole brain (language, sensory, visual and motor).
Don’t just inform, instead inspire and activate.
TEDx 500 most popular, consist of 65% story telling. BRAIN Uri Hasson, Princeton Neuroscience Institute 2014 WORLD ZIGS, THEN ZAG 30 times more likely to recall the distinctive number.
89% of people use Powerpoint.
Harvard: "Not using Powerpoint makes you more knowledgeable and professional."
Harvard: “The next slide expectation." WHEN THE Von Restorff Effect, University of Berlin 1933 huk pls tws jrm bnm 153 fdy Expectation GENERATES VALUE The presentation of a product is as important as the product itself. EXPECTATION Brain Wansink, Cornell University 2006 $0,76 $0,53 $1,27 Taste: Okay Taste: Good Taste: Excellent 90% FALLS ON DEAF FALLS ON DEAF EARS Only 10% of the information and the overall impression stick.
Too much information prevents the successful transmission of ideas.
TEDx 18-minute rule.
90% David Philips, Death by Powerpoint Bla bla bla
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bla._ Bla & A KILLER PRESENTATION CREATIVE AGENCY Killer Presentations Amsterdam Consultancy
Concepting
Story Telling
Story Centered Design
Rich Media
Live Data Visualizing Current World Population:
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